September 4-5, 2024 2-Days Online
Hub X OS: The Playbook Event
GET THE BEST OF
Educational Keynotes
- Opening Keynote
- Operating Systems
- Playbooks
2025 is the year of the eco-system
2025 will bring the demand for increasing transparency and collaboration on growth strategies as more and more specialists share, grow and build in public. How will your business capitalise on this catalyst of change?
WHAT's YOUR OS
Operating Systems can be more than RevOps
Operating systems are key to tech adoption, but also standardisation of working processes and procedures. At Hub X OS, we will showcase some of the best operating systems by users of the HubSpot Customer Platform.
Our Mission
To Showcase the best Playbooks Available
A playbook sits on top of an operating system, think of using an ABM playbook within your RevOps tech stack or on top of your GTM operating model. Speakers will demonstrate the how not the possible. This is what you take away to win with.
WHAT'S IN STORE
Jam-Packed Agenda
- Day One
- Day Two
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13:00 - 13:10 BST / 08:00 - 08:10 EST Sept 4th 2024
Opening - Ecosystems and Operating Systems
Opening introduction to Hub X OS with founder Paul Sullivan.
Paul Sullivan
Founder @ Hub X OS + Digital BIAS -
13:10 - 13:35 BST / 08:10 - 08:35 EST Sept 4th 2024
The foundations of a sales operating system in HubSpot
If you want a high-performing go-to-market team, you need strong foundations. And if you don’t set up your GTM foundation early on, you’ll always be playing catch up. Disciplined, consistent operating rhythms are the difference between siloed, erratic organisations and well-oiled revenue machines. In this session, we'll talk about the building blocks of that foundation that will help you create a disciplined Sales Operating System in your business. We'll cover:
- Defining your ICP and refining your value prop
- Nailing your target accounts and prospecting strategies
- Tying your foundations into a discovery methodology and sales process
- Inspecting and reinforcing your operating system through operating rhythms, technology and enablement
Sean Lane
Founding Partner @ BeaconGTM -
13:35 - 14:00 BST / 08:35 - 09:00 EST Sept 4th 2024
Warm outbound: Taking your intent-based nurturing to the next level
Book more meetings and perfect your speed-to-lead by centralising intent signals in Hubspot (from G2, Clearbit, 6Sense, Apollo, Product Engagement, etc).
Provide your go-to-market teams with context on the company's buying journey, automate sales nurturing efforts and gain a deeper understanding of how your ideal customers buy.
Jay Filiatraut
Head of Growth @ ChameleonTBC -
14:00 - 14:20 BST / 09:00 - 09:20 EST Sept 4th 2024
Crack the code: B2B lead scoring that actually works
Go beyond the basics of lead scoring and learn advanced techniques to better quantify lead quality, such as:
- Using negative attributes to deprioritize bad fit leads
- Going beyond page views and email opens for behavioural attributes
- Programming forms to automatically progress lifecycle stage, regardless of score
- Understanding how lead scoring can affect your Salesforce or Dynamics sync
- Reporting on the average score of closed deals to determine how well your formula is working
- Bonus: implementing a marketing contacts automation strategy to save money on your HubSpot subscription
Emma Washington
HubSpot Director @ Kiwi Creative -
14:20 - 14:40 BST / 09:20 - 09:40 EST Sept 4th 2024
20 min break
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14:40 - 15:00 BST / 09:40 - 10:00 EST Sept 4th 2024
Proactive revenue: How to confidently manage renewals in HubSpot
Accurately forecast your renewal revenue by building, automating and reporting on your post-sale process in HubSpot.
Identify the key indicators of customer health (and churn risk), enable your team with engagement playbooks for the right customers at the right time, and actively manage expansion and upsell opportunities.
Stuart Balcome
HubSpot Onboarding Expert @ Connected GTMTBC -
15:00 - 15:20 BST / 10:00 - 10:20 EST Sept 4th 2024
Custom quotes to cash: Streamlining your unique sales cycle
Discover how to optimise your quote-to-cash process. Learn practical steps for setting up and automating this process in HubSpot. Gain insights into improving cash flow, enhancing customer experience, and increasing sales efficiency, all while maintaining the flexibility to meet your unique business needs.
James Fyfe
Co-Founder & CEO @ PortantTBC -
15:20 - 15:50 BST / 10:20 - 10:50 EST Sept 4th 2024
The adoption gap: Why CRMs fail and what to do about it
Matt Bolian
CEO @ SuperedHub X OS Headline Sponsor
TBC -
15:50 - 16:10 BST / 10:50 - 11:10 EST Sept 4th 2024
20 min break
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16:10 - 16:35 BST / 11:10 - 11:35 EST Sept 4th 2024
ARISE™: A GTM Playbook on HubSpot
Today's tech companies seek a model that delivers everything:
- product marketing,
- buyer enablement and
- customer onboarding on a single tech stack.
ARISE™ is a comprehensive solution that delivers on 151 KPIs across marketing, sales, success, people and finance, ensuring all your needs are met.
Paul, a former CTO, CMO and enterprise sales specialist for Digital BIAS, designed this framework to cut through the noise and cycle with the HubSpot Flywheel as you scale from startup to scale up and beyond.
Paul Sullivan
Chief Strategist @ Digital BIAS -
16:35 - 16:55 BST / 11:35 - 11:55 EST Sept 4th 2024
Balancing efficiency and empathy: Leveraging AI to enhance customer experience
Businesses are harnessing the power of AI to streamline operations and improve customer interactions. This presentation explores the dual goals of driving efficiency through AI while maintaining authentic human connections.
We will discuss strategies for creating guardrails that ensure AI tools remain effective but not intrusive, safeguarding the genuine experiences customers seek.
Gain insights into designing AI-driven solutions that complement, rather than replace, human touchpoints, fostering a holistic approach to customer engagement that emphasises empathy, trust and personalised service.
Christina Garnett
Fractional Chief Customer Officer @ Pocket CCOTBC
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13:00 - 13:15 BST / 08:00 - 08:15 EST Sept 5th 2024
Welcome and recap
Recap of yesterday's content and introduction to today's sessions.
Paul Sullivan
Founder @ Hub X OS + Digital BIAS -
13:15 - 13:35 BST / 08:15 - 08:35 EST Sept 5th 2024
Future-proofing agencies: Reimagining success in 2026
Continuing with the same strategies while expecting different results is the definition of madness. To stay relevant and profitable in 2025 and beyond, should you chase after the next shiny object, abandon traditional practices, or stick to what you know? Making informed decisions now will strengthen your agency in the coming years.
In this keynote, we will explore:
- Assessing your agency’s current performance
- Strategies and practices of high-performing agencies
- What to do next
Robert Craven
MD + Co-founder @ GYDA -
13:35 - 14:00 BST / 08:35 - 09:00 EST Sept 5th 2024
Panel: HubSpot and ABM
Chris Nault
Founder + CEO @ Growth Operations FirmRobert Norum
ABM Consultant & Trainer, Growth ExpertFawn Hudgens
VP of Marketing, Digital BIAS -
14:00 - 14:20 BST / 09:00 - 09:20 EST Sept 5th 2024
ABM on HubSpot: A step-by-step guide to delivering your strategy successfully
This talk will outline:
- How to build your target account list in Sales Nav and sync to HubSpot
- How to set up a high-converting ABM campaign sign-up page
- Top 4 HubSpot tactics to drive traffic to your conversion page
- How to do your sales follow-up with engaged target accounts via direct mail
Wouter Dieleman
HubSpot ABM Consultant @ Resultify -
14:20 - 14:40 BST / 09:20 - 09:40 EST Sept 5th 2024
ABM vs ABR: Using HubSpot to take your account-level sales to the next level
HubSpot's Hubs bring Sales, Marketing and Customer Success into one platform. With powerful automations and a large app marketplace with deeply connected specialised software, you can now deliver ABR solutions.
ABR is an agile model that seamlessly integrates your sales motions with your account-level activation channels. Learn how to leverage a range of HubSpot tools and apps to bring your own bespoke account based RevOps solution to life.
Keep sales and marketing aligned around the flywheel and make your account based efforts easier (and more affordable).
Galen Dow
Partner - Director of Business Development @ BrandGen.io -
14:40 - 15:00 BST / 09:40 - 10:00 EST Sept 5th 2024
20 min break
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15:00 - 15:20 BST / 10:00 - 10:20 EST Sept 5th 2024
The death of integrations and rise of native apps
As HubSpot continues to expand its extensibility, there is a world where integrations are left behind in favor of more deeply connected app experiences. Get to grips with why native functionality is the future and how you can think differently about what it means to build a HubSpot app that lasts.
Dax Miller
Co-Founder & Chief Care Officer @ hapily -
15:20 - 15:40 BST / 10:20 - 10:40 EST Sept 5th 2024
Taking paid ads analytics to the next level: Getting a full picture of your paid ads performance in HubSpot
Standard HubSpot reports only highlight the first or last interaction, leaving the critical middle of your contact's journey untracked. This gap means you're missing crucial insights into your paid ads' true performance.
Learn how some strategic custom properties and automation can provide powerful insights like:
- Which ad campaigns are driving the most revenue
- What deals were influenced by ad interactions that happened in the middle of the buyer’s journey
- How retargeting ads are impacting revenue
- And more!
Charlotte Andrade
Director of Client Success @ Digitopia -
15:40 - 16:00 BST / 10:40 - 11:00 EST Sept 5th 2024
20 min break
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16:00 - 16:30 BST / 11:00 - 11:30 EST Sept 5th 2024
Mastering event marketing using HubSpot and Salesforce
Part of a marketing or sales team that hosts events or attends trade shows? In this session, you'll learn how to plan, market and report on events using the HubSpot Salesforce integration. Walk away with a practical playbook on event management.
Lauren Ryan
Founder + Chief Marketing Nerd @ Coastal Consulting -
16:30 - 16:50 BST / 11:30 - 11:50 EST Sept 5th 2024
Healthcare, real estate and beyond: 4 steps to industry-specific HubSpot configuration
Get to grips with a playbook approach to configuring HubSpot for different industries, including healthcare and real estate. You’ll learn how to tailor HubSpot’s enterprise-ready tools to meet specific industry needs, streamline your CRM operations and drive better results.
Whether you’re new to HubSpot or looking to optimise your existing setup, this session will provide actionable insights and practical tips you can implement immediately.
Ryan Gunn
Director of Demand Gen + Marketing Ops, Aptitude8
Years in planning
Speakers and Counting
Playbook & Panel Sessions
Content that can't be Applied
OUR MISSION
To Deliver the Best Playbooks on HubSpot
Do you ever go to INBOUND and walk out of a session saying to yourself, " I wish that speaker was running a how-to session or a masterclass because I'd pay for that?"
Well, Hub X OS aims to bring you the how-to in short, digestible, straight-to-the-point sessions covering marketing, sales, service and apps.
Discover how you can:
- Run the best Sales Playbooks
- Run the best Marketing Playbooks
- Run the best Customer Success Playbooks
- Run the best Event Marketing Playbooks
- Run the best ABM Playbooks and more...
GET YOUR